The cost of a qualified buyer inquiry

Verified Buyer Leads — Pay As You Go

B2B marketplaces are noisy. A product listing may attract dozens of inquiries per week, but most come from casual browsers, competitors, or pricing scouts. The problem is not volume—it is signal.

The Lead Form plan addresses that by attaching a structured inquiry form to a single product listing. Each submission is routed directly to the supplier’s inbox. The buyer is vetted for institutional or company email domains. No commissions are taken on any resulting sale.

Pricing is tiered by volume. The Starter plan costs $50 for ten verified leads—$5 per lead. Growth offers 25 leads at $4 each. Business delivers 100 leads at $3 per lead. Enterprise provides unlimited leads for $999.

What matters here is not the pricing itself but the unit economics. A supplier spending $3 to reach a verified buyer is operating in a fundamentally different procurement environment from one relying on cold outreach or platform auctions.

This model mirrors a broader shift in industrial sourcing: the move from generalist platforms toward structured, intent-matched transactions. In China’s manufacturing ecosystems, where suppliers often compete on thin margins, reducing the friction of buyer discovery is not a luxury—it is a operational necessity.

For small suppliers, the cost of a bad lead is time. For growing vendors, it is capacity. This plan prices each risk accordingly.

Why it matters:
Verified leads compress the sales cycle. For a supplier moving a few hundred units per month, a $50 test is cheaper than a single trade show booth. For volume buyers, the real value is in knowing that each inquiry carries intent, not noise.

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