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Verified Buyer Leads — Pay As You Go
In industrial sourcing, the cost of customer acquisition is often buried in sales commissions. This product replaces that model with a flat fee per verified inquiry.
The traditional marketplace takes a cut of every sale. This is a deliberate alternative: a pay-per-lead system where suppliers pay only for direct buyer inquiries, with zero commission on any resulting transaction.
Each lead form is attached to a single product, ensuring inquiries are specific and targeted. The system prioritizes institutional and company email addresses, filtering out casual browsers from serious procurement officers.
Pricing scales with volume: $50 for ten leads, $100 for 25, $300 for 100, and $999 for unlimited. The cost per lead drops from $5 to $3, reflecting a volume discount for suppliers with steady throughput.
For a small supplier, this removes the risk of paying for a listing with no guaranteed return. For a high-volume vendor, the unlimited tier becomes a fixed-cost customer acquisition channel, predictable and scalable.
This is a shift in marketplace logic: from transaction-based revenue to access-based pricing. It favors suppliers who control their own sales conversion but need qualified introductions.
In China’s export ecosystem, where manufacturers often lack direct buyer relationships, such a model can reduce dependence on trading companies and agents.
The product is not about leads. It is about removing the margin between inquiry and order.
Why it matters:
For suppliers, this transforms a variable cost (commission) into a fixed cost (per lead). It rewards conversion efficiency and punishes waste, making it a practical tool for anyone operating at scale in global B2B supply chains.
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