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Verified Buyer Leads — Pay As You Go
For small and mid-tier suppliers, the cost of customer acquisition often outweighs margins. This plan ties expenditure directly to verified inquiries.
The Lead Form plan is a structured channel for suppliers to receive purchase inquiries vetted by interest. Each form is tethered to a single product, ensuring the query is specific and actionable.
Inquiries arrive directly in the supplier’s inbox. Institutional and company email addresses receive routing priority — an implicit filter for serious buyers.
Pricing is transparent and scales with volume: $50 for 10 leads, $100 for 25, $300 for 100. The Enterprise tier at $999 offers unlimited leads for high-throughput operations.
No commission on eventual sales. The model decouples lead generation from transaction revenue — a departure from marketplace norms that take a percentage of each deal.
For suppliers in industrial components or specialized materials — particularly those sourcing from or selling into China’s manufacturing base — this shifts risk. Payment is for access, not outcome.
The structure suits firms testing new product lines or entering unfamiliar verticals. It also favors buyers who prefer direct supplier relationships over platform-mediated transactions.
What matters most is not the lead count but the signal: a paid inquiry attached to a single product already narrows the field.
Why it matters:
This model shifts procurement logic toward intent-based matching. For suppliers, it replaces broad outreach with targeted, prepaid access. For buyers, it ensures their inquiry reaches a prepared respondent.
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